Creative POV
Most CPG teams do not need more random assets. They need a visual system that helps customers understand the product quickly, trust it immediately, and recognize it everywhere. I bring the taste, marketplace fluency, and AI-enabled workflow to make that happen without bloating the process.
Services
Engagements are built for founders, ecommerce leads, and lean creative teams who need sharper decisions, better assets, and a system they can actually maintain.
Retainer-based creative leadership for brands that need ongoing strategy, art direction, brand refinement, and sharper decisions across launch, retail, and marketplace work.
Image strategy and content direction for product detail pages that need to communicate faster, support conversion, and keep the brand premium.
Practical AI-assisted workflows for concepting, content variation, creative testing, and asset planning without sacrificing taste or brand control.
Identity systems, visual direction, and brand foundations that make a product feel clear, premium, and ready to scale across every customer touchpoint.
Conversion-focused web direction for product brands that need a sharper site experience, stronger storytelling, and cleaner paths to action.
Email and CRM creative for brands that need stronger retention, clearer customer journeys, and loyalty, welcome, and referral flow build outs that feel connected to the larger brand system.
Love seeing my partners on the shelf.
Expertise
Hierarchy, flavor/variant systems, benefit clarity, and visual consistency across product portfolios.
Strategic PDP flows that clarify claims, use cases, trust points, and reasons to buy.
Use AI to explore, version, and pressure-test creative while keeping human judgment in control.
Reusable art direction, asset frameworks, and decision principles that reduce creative drift.
Selected Work
Weekly Art Direction + Performance Testing
Weekly, performance-tested product shoots driven by ad results.
Website Strategy + Design Direction
A cleaner, more trustworthy web experience for wearable wellness.
Amazon Creative Direction
A premium Amazon refresh, plus launch creative for Cat Squeezables.
Amazon Creative Direction
A premium Amazon system that launched on Amazon and Walmart.
Brand + Packaging + Amazon
“Clinical, but fun”—brand, packaging, and a full Amazon PDP.
Amazon Image Stacks + A/B Testing
Modernized image stacks, AI-scored and A/B-tested before launch.
Brand System + Packaging Direction
A 100+ SKU private-label system built for retail speed.
Amazon Creative Strategy
Brand-true Amazon templates that scale across 20+ SKUs.
Amazon Design System
A sharper Amazon image flow for flavor-led CPG.
Rebrand + Website Direction
A candy-bright rebrand and “Amazon. Handled.” marketing site.
Amazon Creative + PDP Strategy
Amazon creative that makes product benefits fast to understand.
Process
No two brands need the same creative attention. The steps below are a framework, not a template. Every engagement is shaped around your workflow, team size, category, and where your brand needs the most help right now.
I look at your packaging, Amazon presence, ads, launch assets, and brand rules to find what is creating friction.
I clarify the customer message, hierarchy, visual rules, and channel-specific asset strategy.
You leave with creative guidance, asset frameworks, and AI-supported workflows your team can use beyond one project.
Get in touch
Send over your brand/product, tell me about your Amazon problem, AI workflow question, or launch you are trying to clean up. I will help you find the highest-leverage next move.