Performance Design + Art Direction
Kind Patches Performance
Paid and performance creative direction for fast-moving wellness campaigns, balancing clarity, conversion, and a softer consumer feel.
Case Studies
Creative Direction, Brand Design, and Amazon Systems in Context.
Selected project stories across art direction, ecommerce design, packaging systems, Amazon creative, and fast-moving CPG brand work.
Amazon Storytelling + Seasonal Creative
MaryRuth Art Direction
Photography and campaign art direction for a wellness brand system built to stretch across Amazon, PDPs, launch pages, paid content, and social.
Website Strategy + Design Direction
Kind Patches Web Design
A cleaner ecommerce experience for wearable wellness, built to clarify product education, improve navigation, and make the brand easier to trust.
Branding + Amazon Creative
Cooper & Bella
Amazon creative strategy for a pet wellness product, organizing benefits, feeding guidance, and proof points into shopper-friendly PDP visuals.
Brand System + Packaging Direction
Epic Goods
Brand and packaging direction built around bold appetite cues, product hierarchy, and a flexible system that can stretch across retail and marketplace assets.
Amazon Creative Strategy
Earth Animal Amazon
Marketplace design direction that turns ingredient stories, usage education, and trust signals into a cleaner Amazon shopping journey.
Amazon Design System
Heartbeat Hot Sauce Amazon
A sharper Amazon image flow for flavor-led CPG, translating heat, ingredients, pairings, and brand personality into conversion-ready creative.
Rebrand + Website Direction
Neato ReBrand + Website
A placeholder case study for the brand strategy, visual refresh, and web direction behind a sharper customer-facing experience.
Amazon Creative + PDP Strategy
Kind Patches Amazon
Amazon-focused creative direction for benefit storytelling, product education, and marketplace assets that feel clear, premium, and fast to understand.