Case Study
Cooper & Bella: Branding & Amazon
A brand and Amazon creative system built to make pet wellness easier to understand, trust, and buy.
Overview
Cooper & Bella needed a visual system that could do more than look clean. The brand needed to explain functional pet wellness quickly, keep the product feeling credible, and create an Amazon experience that helped shoppers understand what the product does before they ever reached the bullet points.
Strategy
From scattered assets to a clearer creative system.
Challenge
The challenge was translating a health-forward product into creative that felt premium, clear, and conversion-aware. Pet shoppers need reassurance, but they also need speed. The creative direction had to make benefits, usage, ingredients, and trust signals feel organized without turning every image into a crowded infographic.
Approach
I focused the system around fast comprehension: clearer product hierarchy, benefit-first messaging, softer education moments, and Amazon visuals that could repeat across future SKUs. The goal was to make the creative feel calm, structured, and shopper-friendly while still giving the brand enough personality to stand apart in a busy category.
Outcome
The resulting direction gives Cooper & Bella a foundation for packaging, PDP images, and future product education. It creates a flexible shelf-to-scroll system that can support product launches, variant expansion, and ongoing Amazon optimization without reinventing the brand every time.
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