Case Study
Onyx Professional: Amazon Rebrand
An Amazon rebrand that turned product benefits into a clearer, more premium shopper experience.
Overview
Onyx Professional needed Amazon creative that could modernize the brand story while making product benefits easier to understand. The brand had strong product equity, but the marketplace experience needed more consistency, better hierarchy, and a clearer way to explain why each product mattered.
Strategy
From scattered assets to a clearer creative system.
Challenge
Beauty and personal care shoppers compare quickly, especially on Amazon. The creative had to make formulas, benefits, routines, and reasons to buy feel immediate. The rebrand also had to balance polish with practicality, creating a system that could support many products without becoming slow or overly custom every time.
Approach
I built the Amazon direction around benefit-led storytelling, clearer visual modules, and AI-assisted creative workflows that could support rapid iteration. Each frame was designed to do one job: communicate the core product promise, clarify usage, reinforce ingredients, or build confidence through visual proof.
Outcome
The result is a more cohesive Amazon brand system that supports PDP images, A+ content, product launches, and ongoing optimization. It gives Onyx Professional a clearer marketplace presence while keeping the creative flexible enough for fast-moving ecommerce needs.
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