Lights & Palms needed a brand system that could make permanent lighting and tree wrapping feel clear, credible, and easy to say yes to.
A lighting brand with warmth and polish.
I wanted the identity to feel sunny and specific, not like another generic home-service brand. The logo, palette, and type direction bring a little California warmth to a technical service, while still feeling professional enough for premium installs.
A website built for booking.
The website needed to answer the practical questions quickly: what permanent lighting is, what tree wrapping includes, and how someone can get on the schedule. I structured the pages around clarity, trust, and a low-friction Square booking flow.
Social and ads that carried the system.
For social and advertising, I kept the visual system simple enough to repeat. The goal was to help people picture the finished glow on their own home or business before they ever reached out.
Brand, web, and launch assets working together.
The finished system gave Lights & Palms a clearer way to show up: brand identity, website, booking, social content, and advertising all working from the same point of view.
